Glam fashion arrives in Dubai
Harvey Nichols brings high fashion and energy to the Mall of the Emirates in Dubai with its new department store. The Dubai location was the first Harvey Nichols located outside of the UK, and was designed with participation from both the London and Dubai management groups.
Working closely with both HN and Al Tayer Group, the Knightsbridge influences were translated to the unique Dubai market to make the location its own destination, and not a clone of the original. Clean minimalist presentations that include luxurious materials and attention to detail further reinforce the Harvey Nichols edgy sense of style. Planning included consideration of future adaptability to fashion trends ensuring an always up to date environment.
Work completed while at Callison LLC