Creating a retail icon in Seoul Korea
A expansive exterior and interior renovation concept for Hyundai Department stores COEX branch delivers an immediately recognizable retail destination. By utilizing signature architectural elements, the design reflects the activities within while distinguishing it from its competitors.
Comprised of articulated volumes and elements of transparency, the building shell enhancements convey the Hyundai COEX building as expressive and fashionable, encapsulated with an illuminated unifying screen, allowing the multiple visible volumes to be seen from the exterior within the signature enclosure. The building comes alive with distinctive imagery and light effects, during both day and night, reinforcing the Hyundai identity as a leader in lifestyle retail and fashion.
Work completed while at Callison LLC