Reflecting a unique family design view The original Edelman NYC showroom concept was born through an impromptu meeting with Arthur and Teddy Edelman while my wife was designing their sample packaging. A challenge was given to create a showroom that showcased the attributes of leather. Edelman Leather represented a small tannery with a family run [...]
A Nike exclusively for women Nike Goddess began as a concept for a women’s-only store, and there’s a reason why. Niketown, the retail setting for which the company is best known, was considered male-focused by female customers. Women weren’t as comfortable in Nike stores, leading the team to create a Nike destination concept exclusively for women. [...]
Breaking financial conventions Numerica Credit Union set out to create an accurate, memorable, and easy to understand translation of their new brand image, creating a branch that provides a significant architectural differentiation in the market. Beginning with the architectural shell, the concept was designed to relate stylistically to the region’s natural beauty. Breaking convention, the [...]
Reinventing the hotel lobby To better serve the 24/7 work patterns of today’s sophisticated business traveler, Renaissance and Marriott Hotels embarked on revolutionizing their approach of how to best utilize existing and future public spaces. Transforming non-productive areas into viable brand-supporting experiences and opportunities increased revenue generation. The traditional front desk, bell stand, concierge area, [...]
