Local Wonder in Singapore

DFS Galleria wanted to become more than a store; it wanted to become a true tourist destination that captured the local flavor of each market in which it was located.

This concept called “Local Wonder” captured Singapore’s history and culture as a benchmark for scripting a guest experience. This atmosphere of hospitality differentiates it from just another general merchandise store. Additionally, each floor would have a unique environment that focused on the lifestyle of Singapore and the merchandise represented.

Since most customers are brought to the DFS Galleria Singapore store by tour bus, they are taken on the single longest escalator ride in Singapore from the ground floor to the fourth level, to shop their way down through a unique Singapore retail experience.

Work completed while at Callison LLC