Local Wonder of Singapore

DFS Galleria posed a challenge, to become more than a store; to become a true tourist destination that captured the local flavor of each market in which it was located.

This concept “Local Wonder” captured Singapore’s unique history and culture as a benchmark for scripting a guest experience. This atmosphere of local hospitality differentiates and elevates the guest experience from a typical merchandise store. Additionally, each floor would have a unique environment that focused on the lifestyles of Singapore and the merchandise represented within the category.

Since many customers are brought to the DFS Galleria Singapore store by tour bus after usual business hours, they begin at a hospitality reception lobby and then embark on the longest single escalator ride in Singapore from the ground floor to the fourth level. The path leads the guest through a unique Singapore inspired retail experience. The ground floor concept provided a street accessed Singaporean thematic environment called “Singapura”.

Work completed while at Callison LLC