Defining elements establish uniqueness

The Cheng-Feng Phase II building was created to provide an exciting and contemporary retail experience while harmoniously relating to the proportions, colors, and materials of the existing Phase I building. Energetic linked plan compositions, dramatic open well vistas, leading-edge technology integration, and a fluid circulation path elevates the entire Guoson Cheng-Feng project to the status of an innovative, social destination in the competitive Shanghai retail market.

The unified exterior and interior connects with integrated green walls, transparency and multiple entries, while utilizing humanscale public features that merge into external and internal gardens, water features, and organic forms creating a unique retail experience.