Expanding on a brand icon
Working closely with the Gap in-house design team, the design challenge was to adapt several of its brand concepts for multiple project delivery. For the Gap flagships in major cities, including Chicago, NYC, and Seattle, the design and planning centered on creating large volume spaces with a modern aesthetic.
Multiple locations were adapted to the corporate prototype beyond the initial five stores, applying the concept to 12 additional locations, advising Gap on design, planning and direction of signature elements.
Work completed while at Callison LLC