Expanding on a brand icon

Working closely with the Gap in-house design team leadership, the design challenge was to adapt and evolve several brand concepts for multiple project delivery. For the Gap flagships in major cities, including Chicago, NYC, and Seattle, the design and planning focused on creating large volume spaces with a modern aesthetic that reflected the Gap brand.

Multiple project locations were adapted to the corporate prototype beyond the initial five stores, applying the concept to 12 additional locations, advising Gap on design, planning and direction of evolving signature brand elements.

Work completed while at Callison LLC